Unlike the standard coupons, mobile coupons are coupons offering deals, discounts and bonuses on particular items, product and events. Only instead of having to look in the classified ads section of the dailies, consumers get them sent to their phone, tablet or handheld device. Bottom line, it’s a delivery method for deals and coupons on something the users are using and like – their mobile phone.
It’s pretty simple really. Consumers sign up with a mobile coupon database provider, choose their preferences and wait for when coupons are available to them. In some cases, the coupons can be sent by the mobile marketing delivery platform based on the user’s choice of preferences and product interest.
Studies as well as our campaigns have proven that consumers are actually open to this.